Meet the Technologists: Online Advertising
Take
this opportunity to meet with the experts of online advertising. These
are the vendors who know the industry and know what works. This will be
a unique discussion.
Trent Walter - Director of Mid–Atlantic Region, Advertising.com
Trent has been with Advertising.com
since April of 2004, and has run the Mid – Atlantic division since
2006. During his tenure he has managed campaigns for some of the
largest direct response advertisers, brand advertisers and political
organizations in the region.
Matt Boyd - Senior Vice President, Value Click Media
As senior vice president of ValueClick Media, Matthew Boyd oversees
sales, marketing and network development for one of the world’s largest
and most diversified online advertising networks.
Mr.
Boyd joined ValueClick Media in March 2004 as a regional sales manager
and in 2005 he was promoted to vice president, western sales. Under his
leadership, ValueClick Media has grown to become one of the dominant
online advertising networks, providing advertisers and agencies with
access to nearly 75 percent of the U.S. Internet audience from across
more than 13,500 publisher partner sites.
Prior to joining
ValueClick Media, Mr. Boyd held sales and management positions at Lycos
and Excite in San Francisco, Chicago, and Boston. He started his career
at Young & Rubicam, where he served as an account executive.
Mr.
Boyd currently serves on the board of directors of the Bay Area
Interactive Group, San Francisco’s interactive marketing organization.
He holds a B.S. from Cal Poly, San Luis Obispo, and has completed
graduate coursework in management and finance at Harvard University’s
extended education program.
Eric Franchi - Senior Vice President of Media, Undertone Networks
Eric Franchi was part of the team that launched Undertone Networks in 2002, and currently serves as Senior Vice President of Media. In this role, Eric is responsible for leading Undertone’s publisher expansion efforts and maintaining its position as the industry’s leading premium ad network. In addition, Eric oversees the company’s product development, third party partnerships and business development initiatives.
Since joining the company in 2001, Eric has held various positions with a specific focus on sales. In his most recent position as Senior Vice President of Sales (2005 - 2007), Eric was instrumental in Undertone’s rapid expansion and led his team in attaining the highest revenue numbers in the company’s history.
Eric began his interactive career at About.com as an Account Executive. His sales and leadership skills quickly led him to take on the role of New York Sales Director, where he was responsible for agency and client relationships in the nation’s top advertising market.
Eric earned a Bachelor of Science degree in marketing from the Pennsylvania State University (University Park).
Matt Frampton - Advertising Director, National Journal Group
As
an Advertising Director for National Journal Group, Matt Frampton works
closely with large corporate clients, industry associations and
advocacy groups messaging to the Washington-insider market, partnering
with advertisers to strategically target and execute corporate
reputation, legislative and issue advocacy campaigns using integrated
print and digital platforms.
Mr. Frampton joined National
Journal Group from Dow Jones & Co., where he was the Senior
Solutions Consultant for the Newswires division, developing digital
strategies and online news products for the retail financial advisor
market. Prior to Dow Jones, Mr. Frampton was the Brand Manager for
VNU/Nielsen’s Music & Literary Group, where he led online strategy
for the group’s magazine brands, including Billboard, Kirkus Reviews
and The Book Standard.
Mr. Frampton graduated from Duke
University, and received a Master’s in Journalism from Columbia and an
MBA from the University of North Carolina. He is a native of Vail,
Colorado.
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