Best Practices for Political Advertising Online
presented by:
The co-authors of IPDI’s latest publication “Best Practices for Political Advertising Online” will present a summary of key findings from the paper, including audience trends and techniques for reaching voters online. These industry experts will discuss best practices for using search engine marketing, display advertising and lead generation to develop a comprehensive online marketing strategy. The paper will officially make its debut during this session and all attendees will receive a copy.
Co-author panelists include:
Michael Bassik, MSHC Partners
Jay Friedman, Goodway 2.0
Karen Jagoda, E-Voter Institute
Rena Shapiro, Google
Tony Winders, ValueClick Media
|
