Widgets: They've Got You Right Where They Want You
Is your campaign publishing a widget yet? Widgets are portable, mini versions of web sites that can be posted anywhere. Widgets are rich, branded windows into what is on your web site. Let Bloggers publish your widget on their page for greater exposure. Individual readers are building personal start pages, or mashups, widget by widget so every time they open the browser their favorite candidate's widget comes up with the latest news. Widgets are changing the way people consume information by presenting their favorite pages - in mini-formats - where they want them.
Chair: Thomas Bascom - President, LinkSpace, LLC
Thomas Bascom is the President and Founder of LinkSpace, LLC. Mr. Bascom has been developing and promoting applications for the semantic web since 2001 when he founded LinkSpace LLC. Mr. Bascom views widgets as the next significant growth area for the Web. His diverse background includes experience on programs of national visibility in telecommunications, civil space, and missile defense in positions at MCI, NASA and Hughes-Raytheon. Mr. Bascom is a graduate of the State University of New York at Buffalo and the George Washington University.
Maurice Bossiere - Vice President, Client Solutions
Maurice is Vice
President of Client Solutions at Clearspring Technologies where he oversees
widget development and analysis. He brings over 10 years of web development and
online analytics experience. Since 1996, Maurice has helped Fortune 500 and
pure-play internet companies develop, implement and hone their web
strategies. Maurice began his web career at Magnet Interactive (now AKQA)
where he managed the launch of over a dozen Fortune 500 websites. From
this experience, Maurice co-founded and built Customer Insites, an online
customer experience measurement company, which was sold to Telespectrum in
2000. He then led the launch of netScore, comScore's audience measurement
service prior to its acquisition of MediaMetrix. Most recently, Maurice
was a Vice President at Wirthlin Worldwide, a strategic communications firm,
where he led and grew their online research business until it was acquired by
Harris Interactive. He earned an MBA from the Wharton School at the University of Pennsylvania and a B.S. in Electrical Engineering from the University of Maryland at College Park.
Matthew Zablud - Vice President, Adfero Group
Matthew is Vice President of Adfero Group. He is responsible for business development and major client account management. His accounts have included the U.S. Chamber of Commerce, National Federation of Independent Business, American Medical Association, American Institute of Architects, and several Fortune 500 corporations.
Formerly a lawyer and campaign manager from Melbourne, Australia, Matthew practiced commercial litigation before becoming a political advisor to an Australian state opposition minister. After moving to the United States, Matthew worked as the Conference Manager for both the highly successful 2004 and 2005 Politics Online Conferences in Washington, D.C. and in a research role at the Institute for Politics, Democracy and the Internet.
During the 2004 election, Matthew worked with the e-Campaign team at the national headquarters of the Bush-Cheney ’04 presidential campaign and coordinated early voting and Election Day legal teams in Miami-Dade County for the Republican National Committee. Matthew holds a Masters in Political Management from The George Washington University and has been involved with numerous
political campaigns in the United States and internationally for almost 10 years.
Jeff Burkett - Director of Advertising Innovation, WashingtonPost.Newsweek Interactive
Jeff
Burkett is the Director of Advertising Innovation at
Washingtonpost.Newsweek Interactive. He works closely with WPNI’s
editorial, marketing, sales and operations staff to leverage the
potential of the Web, focusing on strategic initiatives that are well
ahead of the curve. Under Jeff’s leadership, WPNI has executed
successful ad strategies for video, wireless, podcasting, widgets and
other alternative platforms across all six properties.
Self-described
as “just geeky enough to be dangerous,” Burkett is
passionate for the blogosphere, podcasting, and the overall
democratization of the media. He strives to predict what will be big
in the next twelve months and this helps him stay inventive in his
work.
Prior
to arriving at WPNI in 2001, Burkett spent nine years in sales
promoting internet-related products. At Navisite, he focused on
fully-managed web hosting, and at XO Communications and Sawis, he
sold Broadband Telecom Solutions. Burkett
earned his Bachelor of Science in Managerial Economics from Radford
University.
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